So you’re familiar with marketing in the real world. But what happens when you convert to the digital side of marketing? The same guidelines, if not more extensive guidelines, apply.
1. Create a portion of your content yourself or within your in-house team. A feed full of re tweets/posts gets dull. Mix it up with posts you wrote yourself. Typically these posts will have the purpose of informing your audience, and be sure to add something to your writing that helps you stand apart from the rest. These digital posts will lead your audience back to your website rather than someone else’s.
2. Digital content is a great forum for adding additional features to your post. The more interesting the post looks to your audience, the more likely someone will be to click on your link. Try interesting pictures (that are related to your post) or additional video sources to further the idea you are trying to promote. Infographics are a great element to add to your post to inform your reader in an easy to understand way.
3. If someone follows you who is curating similar content, with similar goals, follow them back. Growing your social network is an important step in building your business and brand. No one appreciates a small company that is stingy with their follow count. Social connections who support others are more likely to create relationships with other businesses, which could lead to more brand promotion and eventually increased sales.
4. Relate to your target audience. To do this you must understand exactly what you are marketing and who you are marketing to. Create content that appeals to this audience that’s interesting and engages them. Two-way digital marketing that creates a relationship with your target audience is typically the way to go.
5. Create credible content. If you ignore all the previous guidelines suggested for creating successful digital marketing content, be sure to follow this one. When writing your own content and using outside information, be certain to cite it correctly. This is the most obvious rule, but also an easy one to infringe upon when writing about topics you’re not entirely familiar with, when research is required.
Now that you know these 5 basics of successful digital marketing, start writing your own content. Not only will this give an edge to your company’s social media presence, but you will learn a lot in the process!